Hi there. I'm going to be starting a position as a communications specialist for a non-profit in public health. Their social media reflects that they've not had someone who knows how to use social media, much less manage it. So, I'm going with a few of my usual standby's: a third party posting app, a pre-written calendar for an entire month, a blog in the pipeline a month ahead of schedule.
My question is how would you approach social media for a non-profit? If the three rules to social media are 30% sales, 30% education, and 40% engagement, how do you think that would look for a non-profit?
In my mind, sales would be things like funding and donation drives and mentioning their panels and conferences. Education would be sharing the breakthroughs from members of the non-profit and what they do, as well as sharing blogs and articles from reputable sources (WHO, CDC). What would engagement look like?
I've never done grid patterns on an IG account before but what would be the best approach to something like that and what do you think the best program for that is?
Thanks in advance!
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